If you’ve heard that nobody buys or sells a home between Thanksgiving and New Year’s, I have good news: that’s a myth. Between the turkey and the holiday lights, the Bay Area market keeps moving, and for the right buyers and sellers, this is a great time to make a move.If you’ve heard that nobody buys or sells a home between Thanksgiving and New Year’s, I have good news: that’s a myth. Between the turkey and the holiday lights, the Bay Area market keeps moving, and for the right buyers and sellers, this is a great time to make a move.

Why that helps you:

• Buyers: Many casual shoppers hit pause for the holidays, so buyers who stay active through Thanksgiving and December often face less competition. You’ll also get more attention from sellers and agents, and more room to negotiate. If you’re thinking about waiting for spring, know that you won’t be the only one. Spring is when the crowds return, inventory gets more attention, and multiple offers become more common. Waiting can mean more competition for the same homes.
• Sellers: Anyone listing now is serious. The buyers touring in December are motivated, often on a deadline like a job move, a school year, or a year-end goal, and they aren’t just browsing. Sellers who list now tend to be motivated, too, which can make for smoother, more focused negotiations.

What about those IPOs? We all hear about pending IPOs in the news, and it’s easy to wonder whether a wave of new wealth will change the market. But nothing is certain, because there are so many other variables at play. Waiting might not always be in your best interest.

Selling and buying in the same market? If you’re planning to do both, you may sell at a higher price, but you can also expect more competition and to pay more at the same time. Careful timing and strategy matter.

Don’t just watch the market. Get ahead of it. Much of what I offer my clients is off-market and pre-market opportunities: homes you won’t find by scrolling the usual sites, and chances to sell quietly and strategically before a property ever hits the public stage. For buyers, that means a head start and less competition. For sellers, it means flexibility, privacy, and a tailored plan built around your goals.

The bottom line: If you’re committed to buying or selling, I’ve got you covered. Don’t wait for the calendar, or the headlines, to say it’s time. Let’s talk about your options and what’s available before the spring rush.